Sept. 1, 2020

The Answer to How I'm Shifting My Business

I keep getting asked something like this: Debbie, how are you shifting your investing strategy in response to the market??

So, let's talk about it.

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Transcript

Intro:
You're listening to the flip houses like a girl podcast where we educate, empower and celebrate everyday women who are facing their fears, juggling family and business, embracing their awesomeness and wholeheartedly chasing their dream of flipping houses. Each episode delivers honest to goodness tools, tips and strategies you can implement today to get closer to your first or next successful house flip. Here's your spiky haired breakfast taco loving host house flipping coach, Debbie DeBerry.

Debbie DeBerry
Hey there, I hope that whatever you're up to today, you're having a great one. I hope it's an easy day for you. And thank you for taking a little time out to hang out with me. I promise it'll be worth it. Alright, so to kick things off, I want to do a listener shout out. So this is from Jen plains. She says excellent podcast, Debbie is inspiring, motivating, has a world of knowledge and real estate investing, and actually explains it in a way that's easy to understand and make sense. Very informative. I highly recommend,

Unknown Speaker  01:13
Jen,

Unknown Speaker  01:15
thank you so much. I'm grateful that you took the time out to share some feedback with me. And it helps this little show of ours get even more visibility. So if you're getting any value out of this, Would you do me a huge favor and leave a rating and review for us on iTunes. If that's where you listen, apparently, that's the main one that matters. All right, thank you again, Jen, for that review. And thank you, listener for being here. All right. So this is what I want to talk about today. Because it's really irking me still. And I first started talking about this, right around when this pandemic struck, right, because, like, what happened to my inbox was that every real estate guru, software company, forum, every big company out there, started attacking our inboxes with the next big strategy, and oh my gosh, you better recession proof or pandemic proof and all this proof your business. And this is the strategy you should be doing. And this is exactly what you should do. You should be investing in mobile homes, you should be buying land, you should be buying rentals, you should be buying this, you should be buying that you better change your strategy. This is the only strategy that works. Now, all others are crap. And there's zombie houses. And there's doing this and I'm like, it's too much.

Unknown Speaker  02:53
It's way too much.

Unknown Speaker  02:56
So I got really frustrated when it first started happening, because it is so very clear that first and foremost, they are marketers, so they create products to sell to US consumers. It is entirely exhausting. And it's also 100% false. So if you want to be doing all of those things, then go do all of those things, or pick one of them and do it. I beg of you to tune out the noise, go in sight to you, and figure out what it is that you want to do. Flipping mobile homes doesn't bring me joy, I am so happy that it brings other people joy. Owning storage units does not bring me joy, I am so glad that it brings other people joy, what I want to do and what I have done

Unknown Speaker  04:00
since the Great Recession,

Unknown Speaker  04:04
since everybody told me not to do it, Debbie, and it won't work in this market is buying old houses, loving the hell out of them, and then selling them to buyers who love them. That

Unknown Speaker  04:18
strategy

Unknown Speaker  04:20
is my strategy. And so when people reach out to me, which I've been getting a lot of lately, Debbie, what's your new strategy? There is no new strategy. My strategy is I buy old houses. I put a ton of love into them. And then I sell them to families who want a beautiful safe home. That's it all right, it is that simple. Now, the problem is many flippers, do not

Unknown Speaker  05:00
Watch the data like they need to be watching the data.

Unknown Speaker  05:02
So the number one way that I am able to renovate flip houses in any kind of market is because I know the data better than 99% of the other investors in my market. And I watch that data. And that data tells me exactly where to buy, what to buy, how to renovate it, and who my buyers are. That's my system. That's my process. And I can do it anywhere. I could do it in any market, I can do it under any market conditions. It's not about guesswork. It's not about speculation.

Unknown Speaker  05:47
So I get this question, Well, what about,

Unknown Speaker  05:50
if it's a buyers market, then it might take like six months to sell, oh, okay, it might doubt it. But let's go with that. Great. So if it's going to take you six months to sell, who cares? account for that in your analysis of the property.

Unknown Speaker  06:08
It's that simple.

Unknown Speaker  06:11
In a seller's market,

Unknown Speaker  06:12
if it's going to take you one month to sell account for that, in your analysis of the property. It is all about analyzing properties, based on data in your local market. You're terms given to you by your lender, and using the timeline that the market dictates.

Unknown Speaker  06:41
So you can have a very

Unknown Speaker  06:43
lean and simple data driven business that will carry your house flipping business through any market, any part of the cycle. And I know this because it's exactly what I've done. I've been in buyers markets, I've been in seller's markets, it doesn't matter. So I urge you to tune out the noise, please, there is no need to go run and chase the shiny object that is whatever new strategy or whatever strategy that any guru or coach out there says you must be doing. Anytime somebody tells me I must be doing something, and that what I'm doing is wrong. I immediately know that they're tapping into fear. And they are marketing based off of fear. So I tune out. fear based marketing doesn't work for me. So watch the ads on your newsfeed. Watch the emails in your inbox, and really dive dissect them. Is this person talking to me out of fear? Are they wanting me to do something because they're telling me I should be afraid? Because if I don't do this thing, I'm gonna lose everything. Or I'm going to miss out on something. See, I don't ever use words like that. Because that's not what it's about. I'm not a fear based marketer. First of all, I'm all about like, hope based desire based, what do you want based if you want a successful house flipping business, where you can level houses back to life. And you can have time freedom to hang out with your kids, travel, spend time in an RV, whatever you want to do. And you want to make a really big impact in your local community in a positive way, and you want to make a profit. I am happy to show you the way. That's what I'm here to do. I'm here to help women who have that burning desire. I'm here to help them see that through. I'm not going to tell you that you shouldn't do it this way or else you'll lose everything. Because it's total BS. So the minute you see this is the way to do it. This this is the only thing that works. You should be scared. If you don't do it this way, you're going to lose everything. It should cause some red flags to go up. Feel the energy behind some of the marketing that's out there. Because it's really disappointing how it's fear based and how it's my strategy GE is better than yours.

Unknown Speaker  10:03
This is the way to invest.

Unknown Speaker  10:06
Because all of that it's lies, that total lies. If you want to renovate houses, and you want to make an impact in a profit doing that, I'm happy to show you the way. But I am not going to be the person who tells you that my investing strategy is the only way to happiness. No, my investing strategies, Your Way to Happiness if you have a burning desire to flip houses, and or renovate houses. But if what you want to do is own storage units, I'm not your gal. If what you want to do is flip mobile homes. I am definitely not your gal. That's not what I do. It's not my strategy. It's not what brings me joy. So find what brings you joy that you can do in any market that actually fulfills something inside you and gives you that time freedom that you so desperately crave. All right, it's totally possible. Okay. All right. That's it for today's episode. tune it out. All that noise, just tune it out. All right, listen to what you want. Because it's possible. All right. Before we go, I want to invite you to get on my waitlist, because the women inside my program are absolutely crushing their goals and I want you to be part of it. If this is what you want. Alright, so go to first flip dunrite comm put your name on the waitlist. I will email you just as soon as there's an opening for you. All right. Okay, until next time, go out there flip houses like a girl. Leave people in places better than you find them and make it a great day. Bye y'all.